Educators say that marketing professionals who don't embrace AI tools risk falling behind. As an emerging industry, AI ...

The Trade Desk’s Q3 revenues totaled $628 million, up 27% from the same period last year, per a company announcement. For the first nine months of the year, the company’s consolidated revenues totaled ...

The Federal Trade Commission (FTC) announced on Tuesday that it will be taking action against the online cash app and neobank ...

We are also further developing the app for scenario planning and forecasting, which will help marketers set the right budget ...

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Spotify is reportedly piloting an ad exchange, or a supply-side platform (SSP), to help scale its automated ad offerings.

As the Platforms Association gets into gear, is this new trade body truly necessary? And will it succeed where others have ...

The SMARTIES Awards, organised by MMA, the global marketing trade association, honours marketing campaigns that have pushed ...

The Federal Trade Commission filed a complaint Tuesday claiming the fintech rarely disbursed the advertised loan amount and ...

When establishing a direct channel to end-consumers, suppliers can take an informed, segmented approach to avoid backlash from their retailer partners.

The amended regulations provide mechanisms to block unwanted direct marketing communication. The Department of Trade, ...

In brief, international marketing is the process of planning and conducting transactions across national borders to create ...