If your paid ads aren’t performing like they used to, ad fatigue could be the culprit. Here’s how to know if you’re actually ...

BELTON — Water was on the mind for many major players in Central Texas politics at the Bell County Water Symposium Wednesday, ...

YouTube is rolling out new tools to help brands better leverage creator content and its Shorts format to drive measurable business outcomes.

Marketing and communications agency DDA has grown its operations in the U.S. with the hire of a team of four that will join ...

Thinking of expanding to Microsoft Ads? Learn its key similarities and differences with Google Ads, plus tips for getting ...

Andrew Disper has been named general sales manager of WYFF 4, Hearst Television’s NBC affiliate in the Greenville-Spartanburg ...

How can valuable customer feedback revolutionize your advertising strategies? In this Q&A blog post, insights from a CEO and a Digital Marketing Manager reveal how they turned feedback into impactful ...

Google Ad Manager launches new curation capabilities, allowing agencies to buy curated audiences and inventory packages in ...

Netflix Ads Manager has changed the game for many businesses, as they can now target one of the elite streaming services.

No matter what the avenue, retargeting your campaigns can serve as a complementary strategy that creates more influential ...

Google Ads Editor 2.8 introduces AI-powered image generation, enhanced performance tools, and more but with no support for ...

Advertisers new to CTV tend to misunderstand performance metrics and overemphasize low CPMs as a measure of success.