Apple is warning investors that its new and future products might never be as profitable as the iPhone. The disclosure comes ...

Apple is gearing up to enter a brand-new product category next year – a smart home speaker/display hybrid that doubles as a ...

Apple updated its list of "risk factors" with new language about future product profitability, geopolitical tensions, and AI ...

Apple's new M4 chips have reached two more Mac product lines: the MacBook Pro workhorse and the small Mac Mini desktop computer. While the changes remain hidden inside the MacBook Pro, the newest Mac ...

Apple showed off a new 24-inch iMac with a variety of color options, though there's still no option for a M4 Pro chip.

The new Mac Mini M4 is one of Apple’s most promising 2024 refreshes, packing even more power into a significantly smaller ...

Apple introduces the first dose of artificial intelligence into its new product lineup with a free software update ...

Between the two new productivity-level chipsets headed to Apple's new laptops this fall, The M4 Pro and M4 Max offer two ...

It is launch day for the new Mac mini, iMac, and MacBook Pro in the U.S., and same-day pickup is now available at many Apple ...

Apple recently announced its new lineup of Macs and rolled out Apple Intelligence, its latest artificial intelligence-powered ...

Apple Watches have a decent showing of deals so far, with a near $45 markdown on the brand new Series 10 and $100 off the ...

Apple Inc. is exploring a push into smart glasses with an internal study of products currently on the market, setting the ...