The logo saw a translucent aqua version with the release of MacOS X and later a chrome-textured design to align with aluminum products, reflecting the company's commitment to innovation.

Strategy and brand consultant and D&AD Strategy Masterclass trainer Uri Baruchin​ shatters the illusion that Apple has always ...

Apple's annual iPhone launch event, 'It’s Glowtime,' takes place today in Cupertino. The name suggests upcoming Siri features ...

Apple used to conceal a lot more behind the imaginative names it gave to its product launch events until a few years ago. The ...

The Apple event 2024, set for Sept. 9, is the Cupertino-based tech giant's biggest showcase of the year as it unveils the new ...

The Apple Watch Series 10 features the biggest display ever for an Apple Watch, and there are new watch faces to take ...

Apple unveils its AI-powered iPhone 16, health-focused AirPods and sleeker watches. Kurt “CyberGuy" Knutsson breaks down the ...

New watch faces in watchOS 11 are designed to take advantage of the bigger display and faster refresh rate on Apple Watch ...

Let's dive into the A18 Pro first – the chip that powers the iPhone 16 Pro and 16 Pro Max models. Built on a 3nm process, ...

When Steve Jobs left Apple he hoped to make a big immpact with computers for education. But NeXT ended up teaching the ...

There's a new battery life leader in the Copilot Plus PC clubhouse. The first Qualcomm Snapdragon X-powered model we reviewed ...